What you paid in advertising divided by the number of enquiries it produced. Useful only alongside the close rate and the average job size, because a cheap lead that never buys is dearer than an expensive one that does. Tracked by channel it usually shows that one or two sources are carrying the rest.
In FieldQuo — What your advertising is worth
FieldQuo puts each Meta campaign's spend against the lead-form leads, quotes and jobs it actually produced, and blends everything else — so you can see which ad is paying for itself.
Related terms
More in winning work
Every document in your name, not ours
Quotes, invoices and scheduling for field-service businesses. Your first 14 days are free — your card isn't charged until they end.
Start free trial