FieldQuo vs Roofr
Roofr sells SMS texting, its Instant Estimator, a website and an AI receptionist as separate monthly add-ons — $396 a month on top of the plan — and every roof you measure is charged per report on top of that. FieldQuo puts all four in every plan, at every price, from $99, and measures a roof from its address without a per-roof fee.
Prepared as of 2026-09-29. Every figure below also carries the day it was read and the country it was read from.
Everything FieldQuo does costs $99.
At Roofr the same list is $349 a month, plus $396 in add-ons.
We don’t sell features by the tier. Every plan has every feature — the plans differ only by how many people are on them.
42 more things Roofr doesn’t offer at any price.
All of them are in the Solo plan at $99.
Start your 14-day free trialEverything you get, in every plan
Not a highlight reel — the whole product, and whether it appears anywhere in Roofr’s plans.
Winning the work
- Lead tracking — Every enquiry in one list, scored hot to cold, with a one-click turn into a quote.FieldQuo only
- Lead form for your website — A form you can drop on any site; what comes back lands in your leads list, not an inbox.FieldQuo only
- Quotes — Build a quote from your own rates, group it by room or scope, and add photos.Both
- Send a quote by email — One button emails the quote from your address, with the PDF attached, in the client's language.Both
- Quote PDF in your colours — A PDF that carries your logo and brand colour — nothing on it says FieldQuo.Both
- Client approves and signs online — The client opens a link, picks any extras, signs, and the job is on — no printing, no phone tag.Both
- AI quote review — Before you send it: what you forgot, how the price sits against the ones you have won, and clearer wording.FieldQuo only
- Suggested add-ons — Optional extras at the bottom of the quote, priced from your own history, that the client can tick.FieldQuo only
- Automatic follow-ups — A quote that goes quiet gets chased on your schedule, in your words, without you remembering.Both
- AI receptionist — Answers your phone when you are on a ladder, takes the details, books the visit, and leaves you the recording.Both
- Confirmation calls — The assistant rings ahead to confirm tomorrow's appointments so you do not lose the morning to no-shows.FieldQuo only
- Quote drafted from the call — What the caller described comes back as a draft quote you open, correct and send.FieldQuo only
- Online booking page — Clients pick a slot from your real availability, with travel time and arrival windows built in.FieldQuo only
- Take a deposit to hold the slot — Charge a visit fee at booking and credit it against the invoice when the work goes ahead.FieldQuo only
- Your own website — A site written from what you already told us, on your own address, that you can edit block by block.Both
- Instant online estimate — A visitor answers a few questions and gets a price range on the spot, from rates you set.Both
- Clients can price their own job — A public form where a homeowner describes the work and uploads photos; it arrives as a started quote.Both
- Kitchen and cabinet designer — Draw the run, pick the finishes, and the cabinet prices and the floor plan go straight into the quote.FieldQuo only
- Painting priced by production rate — Measure the room or the elevation, pick the substrate, and the quote works out the hours from your rates and the gallons from coverage.FieldQuo only
- Measure from the sky — Type the address and get roof area and pitch, or trace a driveway or patio, without going out there.Both
- Lead funnels — Multi-step landing pages for an ad or a flyer, with numbers on where people drop out.FieldQuo only
- Email campaigns — Write once, send to your client list from your own address, and see who it reached.FieldQuo only
- Review requests — After the job is marked done, the client gets one polite ask for a review.FieldQuo only
- Testimonials on your site — Collect what clients said and show it on your website and in your quotes.FieldQuo only
- Refer another contractor — Send an invite; when they sign up you both get a free month added to your account.FieldQuo only
- Drop-in widgets — Paste one line into any website you already have to embed your booking, quote form or reviews.FieldQuo only
- One link for your profiles — A single branded page for your Instagram or truck decal that points at everything you offer.FieldQuo only
- Subcontractors — Keep the companies you hire on file, put one on a job at an agreed price, record what you pay them with a total for the year, and track their insurance and clearance dates.FieldQuo only
Doing the job
- Jobs — An approved quote becomes a job with the scope, the address and the paperwork already on it.Both
- Scheduling and dispatch — Put visits on the calendar, assign the person going, and see the whole crew's week at once.Both
- Crew shifts — Build next week's rota, publish it, and everyone sees their own shifts.Both
- Repeat jobs — Weekly, monthly or seasonal work that puts itself back on the calendar.FieldQuo only
- Clients reschedule themselves — A link in the confirmation lets the client move the visit without ringing you.FieldQuo only
- Job costing — Labour, materials and expenses against the price you quoted, so you know what you actually made.Both
- Materials on the job — What went on site, what it cost, and what is still to buy.Both
- Before and after photos — Photos filed against the job, ready to go into the quote, the invoice or your website.FieldQuo only
- Job checklists — A list of what has to be done on site, ticked off by the person doing it.FieldQuo only
- Suggested next steps — The job proposes the tasks a job like this usually needs, so nothing gets forgotten.Both
- To-do list — Everything that needs chasing, sorted by what will hurt most if you leave it.FieldQuo only
- Work areas — Break a big job into rooms or zones and hand each one to a different person.Both
- Clock in and out — Crew clock on against the job they are on, from whatever phone they have.FieldQuo only
- Timesheets you approve — Hours land tied to real jobs; you approve them before they can turn into pay.FieldQuo only
- Crew inbox — Your crew text photos and updates to one number and they file themselves against the right job.Both
- Time off and holidays — Requests go to the right manager, balances build up on their own, and the calendar knows.FieldQuo only
Getting paid
- Invoices — An approved quote turns into an invoice that looks like the quote, because it is built from it.Both
- Send an invoice — Emailed from your address with a link to the invoice and a pay-now button inside.Both
- Changed invoices, tracked — Amend an issued invoice and the old one is kept, so there is never a question about what was agreed.FieldQuo only
- Get paid by card — The client pays from their phone and the money goes to your account, not ours.Both
- Every other way to get paid — E-transfer, cheque, cash — Zelle, Venmo, Cash App and check in the US — printed on the invoice with where to send it.FieldQuo only
- Your own payout account — Connect your bank once; every client payment settles into it directly.FieldQuo only
- Maintenance plans — Sign a client up to a recurring plan and the card is charged on schedule without you asking.FieldQuo only
- Client portal — One link where a client sees their quotes, invoices and what they still owe.FieldQuo only
- Sales tax that matches the address — Set your rates once; the right one lands on the document for where the work is.FieldQuo only
Running the business
- Dashboard — What is quoted, won, scheduled and owed, on one screen, as of this morning.Both
- Your break-even price — What a day has to bring in before you make a cent, worked out from your real overhead.Both
- How your prices compare — Where your rates and your win rate sit against other shops in your trade — nobody named, including you.FieldQuo only
- Monthly write-up — Once a month, your numbers explained in sentences instead of charts.FieldQuo only
- Revenue goal — Set a target for the year and see how far ahead or behind you are.Both
- Expenses and overhead — Record what you spend, split what belongs to a job from what belongs to the business.FieldQuo only
- Your price book — Your services and rates in one place, imported from a spreadsheet instead of retyped.FieldQuo only
- Material costs and recipes — What a litre of paint or a sheet of ply costs you, and how much of it a job of this size eats.Both
- Team roles and access — Decide, dial by dial, what each person can see and change — and it holds on the server, not just on screen.Both
- Everything carries your name — Your logo and your colour on every quote, invoice, page and email a homeowner sees.Both
- Email from your own address — Verify your domain once and everything goes out from you, not from a shared address.FieldQuo only
- Write your own covering email — Change what the quote email says, section by section, and it stays in the language the quote was written in.Both
- Your own quote and invoice layout — Choose which sections appear on the printed document, and which one is the default.Both
- Your terms on every document — Payment terms and contract wording that attach themselves to what you send.Both
- Your client's language — Send a quote in the language your client speaks; a signed document keeps the words it was signed with.FieldQuo only
- Ask FieldQuo AI — Ask a question about your own business in plain English and get the answer from your own numbers.FieldQuo only
- Who changed what — A running record of every send, edit and approval, with a name and a time against it.FieldQuo only
- Client list — Every client, their properties and their history, imported from wherever it lives now.FieldQuo only
- Employee files and compliance — A file per person: tickets and licences with expiry reminders, a new-hire checklist, policies signed by name, and a compliance view of who is missing what.FieldQuo only
Price, as each company publishes it
How these pages are put together
- Every price is the regular price the company prints on its own pricing page. Sale prices are left out: a page like this one is built once and served for months, and it cannot notice that an offer ended.
- Money stays in the currency it was published in. We never convert. An exchange rate is right on the day you look it up and wrong the next, and a converted figure sitting on a static page is arithmetic nobody is checking.
- Where we could not settle what a figure meant, the row says so and shows no number. That happens more than you would expect, and it is the part of the page we are most confident in.
- Each figure carries the date it was read and the country it was read from, because a price can differ by both.
Read from a Canadian connection on 2026-09-21. Their page says "All pricing in USD." — so a Canadian visitor is shown US-dollar prices, and that is recorded rather than assumed.
FieldQuo
The same number in each currency we sell in (CAD and USD and AUD) — $99 in each is a real FieldQuo price, so nothing on this page has to be converted to line them up. Which currency you are billed in comes from the business address you give at signup.
Roofr
Charged per use, on top of the plan
Roofr prices these per use on every plan, so the plan price above is where their bill starts and not where it ends. FieldQuo has no charge of this kind: measuring a roof from its address is in every plan at the plan price.
4 things Roofr charges extra for
These sit on top of the plan on their own pricing page, each with its own monthly price. Every one of them is work FieldQuo does inside the plan you are already paying for.
We read the name and the price off their pricing page and nothing else. What is inside their add-on is not something we have checked, so nothing below describes it.
- Appointment reminders — The client gets a text before you arrive, so fewer doors are locked when you get there.Where it stops: Reminders go by text message only. There is no email reminder, and the reminder wording is not editable yet — the on-my-way message is.
- Crew inbox — Your crew text photos and updates to one number and they file themselves against the right job.
- Instant online estimate — A visitor answers a few questions and gets a price range on the spot, from rates you set.
- Clients can price their own job — A public form where a homeowner describes the work and uploads photos; it arrives as a started quote.
- Measure from the sky — Type the address and get roof area and pitch, or trace a driveway or patio, without going out there.
- Your own website — A site written from what you already told us, on your own address, that you can edit block by block.
- AI receptionist — Answers your phone when you are on a ladder, takes the details, books the visit, and leaves you the recording.
- Quote drafted from the call — What the caller described comes back as a draft quote you open, correct and send.
$396 USD a month, on top of the plan price.
That is what those 4 cost together at the point on their own selectors where we read them. In FieldQuo the same 4 jobs are in every plan, at every size, from the cheapest one on this page.
Their receptionist add-on is a monthly floor: it is charged in a month when the phone never rings. Ours has no monthly minimum. The feature is on every plan and the talk time is prepaid credit you buy when you need it, so a quiet February costs nothing for it.
What each of their plans adds, in their words
Their own descriptions of their own tiers, quoted as their page presents them and set beside the price each one arrives at. We have not translated any of it into our vocabulary: renaming a competitor's feature to match one of ours is how a comparison quietly becomes a straw man, so the words below are theirs and the list of ours is further down this page, separately.
- $19 measurement reports delivered in 24 hrs or less
- 1 basic job board
- 10 trial proposals, invoices & work orders
- 5 automated actions
- Material ordering & supplier integrations
- Email & email templates
- Calendar & job events
- ESX files $12 USD / report
- Unlimited users
- $13 measurement reports
- ESX files $10 USD / report
- 2 or 6 hour guaranteed delivery time
- Material calculations
- Waste factor
- CSV downloads
- Company logo & branding
- Unlimited users
- $13 measurement reports delivered in 2 hrs or less
- 1 flexible job board
- Unlimited proposals, invoices & work orders
- 10 automated actions
- Credit card & ACH payments
- Signable PDFs & contracts
- Unlimited e-signatures
- Unlimited users
- 7 customizable job boards
- Custom job tags & work types
- Crew management
- 25+ automated actions
- Performance dashboard & reporting
- Profit margins & job costs
- Quickbooks integration
- Role-based permissions
- Unlimited users
Nobody has established, feature by feature, which of their tiers carries which of the capabilities we sell. Their page describes its plans in prose and our research records no tier-by-tier answer, so this page makes no matched claim in either direction — read their list, read ours, and decide.
AI phone receptionist: what it costs on each side
No Roofr tier lists it as included. Their page sells it as an add-on on top of the plan.
Where FieldQuo is ahead
Each of these was read off their own page on the date shown. Follow the link and check it — that is what the link is for.
Roofr's AI Receptionist is a $99 a month add-on on top of the plan.
Roofr Payments is listed as U.S businesses only, and so is their financing partner.
Company logo & branding is listed on Roofr's Measure+ card, not on the free Starter plan.
What you get with FieldQuo
Every line below is a feature with an implementation behind it. The list is generated from the same record the engineering checks run against, so a feature that stops working stops being advertised.
Type the address and get roof area and pitch, or trace a driveway or patio, without going out there.
A visitor answers a few questions and gets a price range on the spot, from rates you set.
A public form where a homeowner describes the work and uploads photos; it arrives as a started quote.
A site written from what you already told us, on your own address, that you can edit block by block.
Answers your phone when you are on a ladder, takes the details, books the visit, and leaves you the recording.
The client gets a text before you arrive, so fewer doors are locked when you get there.
Where it stops: Reminders go by text message only. There is no email reminder, and the reminder wording is not editable yet — the on-my-way message is.
Before you send it: what you forgot, how the price sits against the ones you have won, and clearer wording.
Labour, materials and expenses against the price you quoted, so you know what you actually made.
Your logo and your colour on every quote, invoice, page and email a homeowner sees.
Verify your domain once and everything goes out from you, not from a shared address.
Send a quote in the language your client speaks; a signed document keeps the words it was signed with.
What FieldQuo does not do
Start with what we do not have. Roofr's cheapest plan is free, with no time limit, and every Roofr plan includes unlimited users; their measurement report lists the ridges, hips and valleys as measured, and ours derives that split by convention from the roof's shape. FieldQuo is also a web application with no phone app, nothing that works off the network, and no salesperson to walk you through it.
This section is on every one of these pages, in the same place, above the part where we look good. A comparison table made only of our wins sells somebody a subscription they ask for their money back on.
We have not checked whether this company offers it, so we are not saying they do.
We have not checked whether this company offers it, so we are not saying they do.
Roofr says: “Roofr's page offers Talk to sales, Book a call and onboarding at no extra charge on the paid plans”. Read on their site 2026-09-21
Roofr says: “Roofr's Scale plan lists a QuickBooks integration — marked Beta, US businesses only, no QuickBooks Desktop”. Read on their site 2026-09-21
We have not checked whether this company offers it, so we are not saying they do.
We have not checked whether this company offers it, so we are not saying they do.
We have not checked whether this company offers it, so we are not saying they do.
We have not checked whether this company offers it, so we are not saying they do.
Roofr says: “Roofr's Starter plan is $0 a month with no time limit; FieldQuo's cheapest rung is $99”. Read on their site 2026-09-21
Roofr says: “Roofr sells a measurement report per roof — total squares, pitch, and edges (hips, valleys, ridges, flashing) — delivered in as little as two hours, or the report is free”. Read on their site 2026-09-21
Roofr says: “Roofr connects to Zapier and CompanyCam on every plan, Starter included”. Read on their site 2026-09-21
We have not checked whether this company offers it, so we are not saying they do.
14 days free, and you can read the price before you start
No call to book, and the price is on the pricing page rather than behind a form. Nothing is charged during the 14 free days.
Start your 14-day free trialThe other comparisons